Nokia managed to hold onto their “worldwide leader”
status for the Smartphone market during Q2 2011 sales, however the company did
watch their worldwide reach fall from 41% to 22% of the market.
According to Gartner the company moved 23.9 million
smartphones in Q2 2010, mostly from sales of Symbian based devices.
Gartner also revealed that many of those sales
likely came from bargain basement prices that Nokia offered to clear out
remaining inventories.
Gartner analyst Roberta Cozza said of the company’s
actions:
“I think Nokia’s channel situation is pretty lean
and in the third quarter we will not see the same effect from destocking as we
saw in the second quarter,” while adding, “It’s clear that Nokia’s smartphone
business will remain under challenge.”
Nokia sold 97.9 million mobile devices when
non-Smartphone devices were included in the company’s count, while 2010
witnessed 111.47 million units moved during the same period.
As the company watches their sales drop, the overall
market has been very healthy with 428.7 million mobile devices sold in the
second quarter of this year, that’s an increase of 16.5% year-over-year based
on quarterly periods, while Smartphone sales increased by 74% globally.
In comparison Apple constituted 18.2% market share,
while Google Android based devices now make up 43.4% worldwide, up from 17.2%
the year prior.
Nokia has big plans for Microsoft’s Windows Phone 7
platform which has had some moderate success which Microsoft hopes will grow
when Windows 8 is released with further Smartphone integration capabilities for
WP7 powered devices.
In the meantime, partnering with Google Android
might not be a bad move for Nokia, I’ve personally always liked the design
models they’ve offered and top notch cameras, but Symbian offers a UI from another
generation and it simply can’t compete with iOS, Android or even WebOS for that
matter.
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